The strategic objective at 'Señalizaciones Villar S.A.' - the benchmark company in its sector, committed to continuous improvement and the maintenance and surpassing of the level of excellence among its products and services - is to improve its competitive position in the market. Thus, a key part of this strategy is the fostering of innovation among its products and services, processes, organisational designs and/or business model. All this will contribute to improving both the company's results and its value.

The company board and personnel are committed to harnessing the creativity and collective intelligence within the organisation, stimulating the involvement of its members, and fostering teamwork and collaboration to originate innovations and contribute new ideas and values continuously to the organisation.